PROTECH BLOG | Archives

Google Page Rank Algorithm change to Penalize Static Websites

You Need a Mobile-ready Website before your Google SEO is Adversely Affected!

Having a Mobile-Ready Responsive Website is Essential.

Google page ranking will change in May 2016. Google is changing their algorithm to penalize sites that are not mobile-ready by ranking those static sites lower in search results. 

We have your solution, here at PROTECH (located at PRO), we build responsive real estate websites that are mobile-ready and have IDX real estate search included.   

Example of a PROTECH Responsive Mobile-Ready Site (click to view website):

RoeRealty_lg

 

Static vs Responsive Websites:

static-vs-responsive

To help you in making the transition to a mobile-friendly site we are having an April Website Promotional Offer

$25 off the setup of our Starter Sites and $50 off the setup of our Premium websites. 

Promotional Offer valid only until May 1st!

Call us 727-216-3008 or click here to order a Responsive Mobile-Ready website today.

 

3 Reasons Why Your Website Needs Regular Maintenance Like Your Car

Professional web design & SEODon’t you wish your website had a “Check Engine Light” so you’d know when it needs maintenance?

I often hear business owners taking the “create it and forget it” approach to their website then they wonder why it stops showing up in searches and bringing in leads.

Like your car or home, your website needs regular maintenance to perform well. Imagine for a moment if you didn’t change the oil or transmission fluid in your car or replace worn tires. Your smooth ride would eventually turn into a “ride to remember” and may require a lot of expensive repairs. The same goes for your website: links break, rules change and competitors’ websites move past yours in searches.

So why go to the trouble and expense of maintaining your website? Here are three good reasons.

Google keeps changing the rules.

Competitors change their websites and web presence.

Web designs trends change.

 

Read more at http://www.business2community.com/seo/3-reasons-website-needs-regular-maintenance-like-car-01516636#Hl8CjBvxDoDtrIJL.99

Let PROTECH be your “Check Engine Light”

Millenials and Real Estate

There has been a lot of discussion lately about how to market to Millenials. Who are these mysterious people? You may even be one! Here’s a definition from a Google Search–“There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s.” So we know some Millenials have reached adulthood and are ready to find a home of their own.

group of friends having outdoor barbecue laughing with beers

But do they rent? Do they buy? And what do “they” like and want out of a home? Three bullet points (that bode well for our St. Pete area in general) are:

  • They value community, neighborhood quality, and convenience to their workplace.
  • They tend to want older homes. The “HGTV era” has given lots of good ideas to people looking for an affordable single family home. They are willing to put in the time and work older houses require. Think DIY and fixer uppers!
  • They are interested in moving to either suburbs with a core downtown, or moving to places that have easy access to shopping, restaurants, and entertainment.

So now we know what the average Millenial is looking for, how will they find that perfect home? The number one thing to keep in mind is they are multi-taskers who value their time. They prefer to search online as opposed to attending countless open houses, and they thrive on information. To connect with this generation:

  • Use mobile-friendly websites and tablet applications to provide easy property searches.
  • Provide details, pictures, and virtual tours.
  • Provide your expert help in navigating the home-buying process. Use your website blog to supply infographics that walk them through home-buying processes, loan qualifying tips, and lists frequently asked questions by first-time buyers.

Set yourself up as the Real Estate Expert in your client’s eyes. Let PROTECH be your website expert. 

3 Good Reasons to have a Responsive Website

Trends in the Marketplace

Responsive DevicesHave you ever viewed a website on your cell phone and the navigation buttons were so tiny you accidentally clicked on the wrong link? Then in a panic, you stab at the screen to go back a page and you clicked something else! At this point all you want to do is just forget it, close the whole browser window and end the session.

Chances are, this was not a responsive design website

Poor website design can create a painful user experience. And painful user experiences are reflected in your site’s metrics. Analytics reports will show high abandonment rates, low stickiness, and no page depth for mobile users.

The good news is there’s a fix!

Making The Case For Responsive Design

If the idea of responsive web design or SEO isn’t clicking with you yet, think about it from another perspective: it’s all about making your website easier to find and use, regardless of the user’s device. Still not sure how important it is for your website to be responsive to mobile users?

A few statistics should provide some perspective on the mobile market:

  • 60% of internet access is on a mobile device
  • 90% of U.S. adults own a cell phone
  • 64% of Americans own a smartphone.

And to boot, Google’s search methodology gives preferential treatment to sites that are responsive or mobile-friendly. Their intentions couldn’t be clearer:

“…We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices,” said Google.

Google hasn’t specified a penalty for non-responsive websites, but the reality is that mobile-friendly sites will likely be the first results shown.

If your site isn’t responsive or mobile optimized, contact us, and together we can walk through your needs and provide you with a proposal to get you to where you need to be

Source: Sir Speedy Newsletter 

PROTech builds nothing but responsive sites. Contact up for questions or to get your website up to par and make sure Google doesn’t ignore you in the future. 727-216-3008 or protechflorida.com.