Is Blogging a Waste of Time?

You’re a REALTOR®, you know you’re in the business of real estate property transactions. You also know you need to market yourself and your business. You know the traditional ways of marketing: direct mailings, signs and business cards, sponsorship of neighborhood events, referrals, advertisements, etc. 

But are you missing out on another way to market because either you don’t know what you would say, or you think it’s a waste of time? Here are some thoughts from a fellow REALTOR® in New Hampshire.

Always remember, you are an expert in your field and your field expands far beyond “just houses” into the neighborhoods and local news of your niche market. You know things from schools, local events, to local policy. Share these things and let your potential clients KNOW through your knowledge that you are the expert for them.

Sleepy beagle dog in funny glasses near laptop
Take an hour or so every few days to share your knowledge in a blog

Social Media – Do I Have To?

Short answer is probably Yes 🙂

Ugh, you’re thinking. My job is real estate and I don’t have TIME to play around on Facebook. But let’s think of it differently. If your job is helping people and growing a network, then you can see how communicating with as many people as possible is very helpful.

Social Media (you know, Facebook, Twitter, Pinterest, Google+, etc.) is just one piece of your marketing mix, but it is an important piece. If you’re already engaging, good for you! But if you’re not playing in the social media playground yet, you really should be using these free tools for real estate marketing. Try not to think of it as a drag or a task, but a conversation. These are simply tools to start a communication, display a tidbit of local information, let everyone know about an open house, and share your listings.

real estate information shared on social media

Here is a link to some facts and figures of the most popular platforms, however the best information we want to share with you is:

  • Be sincere
  • Be positive
  • Show your personality and strengths
  • Have some fun
  • Link back to your website—such as your bio, a listing or a search, or CMA lead gather form
  • BUT, remember to post for the good of your customer, not (solely) to tout your brand.

Spend about an hour a day sharing information, starting or joining discussions and your network will grow.