PROTECH BLOG | Archives

Let’s Talk, See, and Feel Accessibility

Recently, Margy Grant, FR Lead Counsel, spoke at the Florida Realtors Broker Summit and said that she has started receiving calls about something she had never dealt with before – ADA compliant website lawsuits. For a website, being ADA compliant basically means that the visually and hearing impaired can use it as easily as anyone else.

Ms. Grant also stated that about 30 Brokers across the state of FL are currently in litigation for not having ADA compliant websites. These lawsuits are brought by lawyer(s) who just happen to have a consulting business that can fix the website for you, for a price. While the intent behind these suits is indeed questionable, the fact of the matter is the issue will not be going away and we should all pitch in to the effort of becoming compliant.

Computer tablet with an ADA accessible website, using touchscreen
Accessible, Approachable, Attainable, Available

In our research of the subject we have found these interesting tidbits of information:

  • The Department of Justice (DOJ) has not yet issued a clear mandate of web accessibility.
  • Changes can be implemented incrementally. In past settlement orders, the DOJ has generally allowed businesses up to 18 months to implement necessary accessibility changes to their sites.
  • The ADA.gov website is not absolutely compliant with existing guidelines. In fact some PROSites we’ve tested so far have come up more compliant than the ADA’s site.

This does not mean we’re finished with the job. All the rules (Google rules, accessibility rules, coding and mobile-friendliness rules, etc.) are constantly evolving. PROTECH will continue to research and apply Industry Guidelines for our clients’ sites.

Industry Guidelines suggest:

• Provide text alternatives for non-text content.

• Provide captions and alternatives for audio and video content.

• Use sufficient contrast to make things easy to see and hear.

• Make all functionality keyboard accessible.

• Give users enough time to read and use content.

• Help users navigate and find content.

See more Guidelines here.

We want you all to know we are aware of the issues, and we are researching and developing a timeline and plan to bring all of our clients’ websites into compliance. In the meantime, please be sure than any information, pictures, or videos you add to your website have the necessary alternative descriptions. Please contact us if you need guidance with this.

To finish up, here are some helpful links to additional information on the subject:

Website Accessibility: Not Just About the Law – DAILY REAL ESTATE NEWS | THURSDAY, MAY 12, 2016

Is Your Website ADA Compliant? – By Meredith Caruso May 2, 2016

Realtor.Mag article Is Your Website ADA Compliant? By Lesley M. Walker, April 2016

Head Off Website Accessibility Issues – By Robert Freedman, July 2014

 

 

Five Super Easy Tips for Success!

Every once in a while, we’ll get off our WEBSITE WEBSITE WEBSITE horses and throw you a curveball 🙂 In today’s tech saturated, information overloaded, super busy world it’s easy to forget there are still some ways to slow down and be more healthy, happy, and successful.

First: SMILE!

successful real estate agent smiling at client
Slow down a tad, smile, and build rapport!

Fake it if you have to; even a fake smile can alter your emotional state and reduce stress. Pretty soon, your body will return the favor and you’ll feel great. Smiling while you’re on the phone is proven to make your voice sound more pleasant and engaging. And smiles are contagious when interacting with your clients.

Second: Follow up

Are you keeping in touch with your past client base? Past clients, especially when they are happy with your work can be your most beneficial lead source. Send them a personal birthday or home anniversary card, give them a call to see how they are settling it, or send emails about upcoming events that are in their territory. Just a touch of personalization can continue to build a great rapport.

Third: Exercise

Nope, chasing leads is not exercise – sorry! Fun ways to get this done without going to the gym (although the gym and Spin classes can be a great networking area) are simply walking around your neighborhood, climb stairs in your home or business for 5-10 minutes, or jog in place/do jumping jacks while watching Property Brothers. Get that blood pumping, and both your body and brain will benefit.

 

Fourth: Save

There can certainly be some lean months in the business. You are the controller of your own business, so make sure you’re saving money during your busy season to help you sail through the slower months without worry.

And Last: REST!

“Rest? I’m on this job 24/7!!” Make sure you take time to recharge yourself and prevent burnout. Take time on your days off to explore your territory, and to enjoy YOUR hobbies and interests. A rested, well-rounded real estate agent is a lot more pleasant to do business with than a tired, rushed one!

 

We all know it’s easy to throw out some of these steps because of the lack of time, but to be a more successful real estate agent with a more sustainable business, make all these tips part of your daily routine.

Google Page Rank Algorithm change to Penalize Static Websites

You Need a Mobile-ready Website before your Google SEO is Adversely Affected!

Having a Mobile-Ready Responsive Website is Essential.

Google page ranking will change in May 2016. Google is changing their algorithm to penalize sites that are not mobile-ready by ranking those static sites lower in search results. 

We have your solution, here at PROTECH (located at PRO), we build responsive real estate websites that are mobile-ready and have IDX real estate search included.   

Example of a PROTECH Responsive Mobile-Ready Site (click to view website):

RoeRealty_lg

 

Static vs Responsive Websites:

static-vs-responsive

To help you in making the transition to a mobile-friendly site we are having an April Website Promotional Offer

$25 off the setup of our Starter Sites and $50 off the setup of our Premium websites. 

Promotional Offer valid only until May 1st!

Call us 727-216-3008 or click here to order a Responsive Mobile-Ready website today.