Social Media – Do I Have To?

Short answer is probably Yes 🙂

Ugh, you’re thinking. My job is real estate and I don’t have TIME to play around on Facebook. But let’s think of it differently. If your job is helping people and growing a network, then you can see how communicating with as many people as possible is very helpful.

Social Media (you know, Facebook, Twitter, Pinterest, Google+, etc.) is just one piece of your marketing mix, but it is an important piece. If you’re already engaging, good for you! But if you’re not playing in the social media playground yet, you really should be using these free tools for real estate marketing. Try not to think of it as a drag or a task, but a conversation. These are simply tools to start a communication, display a tidbit of local information, let everyone know about an open house, and share your listings.

real estate information shared on social media

Here is a link to some facts and figures of the most popular platforms, however the best information we want to share with you is:

  • Be sincere
  • Be positive
  • Show your personality and strengths
  • Have some fun
  • Link back to your website—such as your bio, a listing or a search, or CMA lead gather form
  • BUT, remember to post for the good of your customer, not (solely) to tout your brand.

Spend about an hour a day sharing information, starting or joining discussions and your network will grow.

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