SEO (Search Engine Optimization) Guide

Step 1 - Create a Google Business Profile

With a Google Business account, you get a business listing that allows you to easily connect with consumers across Google Search and Maps. 

  • Consumers read and post Google Reviews.
  • Your contact information (phone number and website). Directions to your business, (if you have a physical location). Agents that don’t have a brick and mortar location can indicate geotargeted service areas. 
  • Your hours of availability
  • The ability to post a weekly update

Need Help Setting Up Your Google Business Profile?

Cost - $50 for 1 Hour Zoom Session and Consultation

Where do I create my Google Business Profile? – Start Here

(Example of a Google Business Profile)

Step 2 - Google Screened - Local Service Ads - Leads from Google

Your picture and reviews show up when people search for the services you offer. You appear on Google in your Service Areas (by city and/or ZIP Code).

  • At least 1 Google Review on your Google Business Profile required to be eligible for Google Screened.
  • You will go through background and license check (gives consumers more piece of mind that you are…who you say you are). 

Once you are Google Screened, you set up a Local Services ad.  Your ads will show up for consumers in your service area, and you only pay for the lead if a customer calls or messages you directly through the ad. The cost of leads varies by target area.

Get Started Here – Google will even assist you through the Google Screened setup and process. 

Google Screened Agents Show up at the top of Google Search above ads and search results (see example below)

Google Screened Example

Step 3 - Google AdWords - Pay Per Click Sponsored Advertising - Focused on Search Terms

Create an AdWords Campaign to drive traffic to your website

  • Pay per click advertising is most effective when you advertise on Google Keyword phrases that people use to search for real estate. 
  • Utilize Google’s Keyword Planner Tool to find keywords within in your niche/target area and to estimate costs.
  • Ad campaigns can be geographically targeted locally and nationally. Want to have your ad shown to people up North during winter?… advertise about homes in a warmer climate. This is possible with Google Adwords. 
  • Setup a daily/monthly Ad campaign budget. 
  • Pay per click advertising can be a quick way to drive traffic to your a new website.
  • To learn more about Pay per click advertising and if it right for you, please read Google’s FAQs regarding Pay Per Click advertising.

We can do your Google Keyword / Keyphrase Research (words people enter in their Google Search)

Cost - $75 for the Top 50 Keyword Phrases in your Target Area

Step 4 - Optimize Your Website's Content for Search Engines

How do you know what is working and want needs improvement? 

  • Your website might have good content but does it use terms people use when searching Google?
  • Do all of the photos on your website have ALT text?
  • Do you have Google Analytics installed on your website?
  • Have you submitted Sitemaps to Search Engines?
  • Is your website optimized for Mobile?

PROTech Search Engine Optimization Package - Monthly Reports & Analysis

Cost - $75 per Month Recurring (3 Months Minimum)

Step 4 - Content is King to get organic traffic from Google

City/Community-based webpages is essential to rank on Google for Real Estate 

Content that answers the question of “why” someone whats to live in the area you are targeting helps you sell them on living there.  

Important information to include: 

Home Values
School Information
Gyms & Outdoor Trails
Nightlife & Entertainment
Available homes for sale (listings)
The content should focus on both buyer and seller audiences. For sellers, there should be a callout for “What’s my home worth”. 
And anything else that is relevant to your target audience. 

Showcase IDX’s Blueprint for building Community-based webpages: 
Click here to read the their guide on creating Community Pages for Real Estate

This guide is a great blueprint on writing the content. You may want to hire a content writer to write the content. They can use this as a guide to create effective content that can bring you organic traffic. 

It takes time, research and content focused on your target area to drive potential leads to your website. 

Call 727-216-3033 today to discuss our SEO Services