SEO (Search Engine Optimization) Guide
Step 1 - Create a Google Business Profile
With a Google Business account, you get a business listing that allows you to easily connect with consumers across Google Search and Maps.
- Consumers read and post Google Reviews.
- Your contact information (phone number and website). Directions to your business, (if you have a physical location). Agents that don’t have a brick and mortar location can indicate geotargeted service areas.
- Your hours of availability
- The ability to post a weekly update
Need Help Setting Up Your Google Business Profile?
- Zoom Session to walk you through step by step in completing profile
- Important information regarding Geotagging Your Photos
- Agents (with no physical office) - Get help setting up your Service Areas
- Learn best practices on posting updates
- How you can utilize the Products Section for Real Estate
- Learn how actively managing your profile helps your profile rank
Cost - $50 for 1 Hour Zoom Session and Consultation
Where do I create my Google Business Profile? – Start Here
(Example of a Google Business Profile)
Step 2 - Google Screened - Local Service Ads - Leads from Google
Your picture and reviews show up when people search for the services you offer. You appear on Google in your Service Areas (by city and/or ZIP Code).
- At least 1 Google Review on your Google Business Profile required to be eligible for Google Screened.
- You will go through background and license check (gives consumers more piece of mind that you are…who you say you are).
Once you are Google Screened, you set up a Local Services ad. Your ads will show up for consumers in your service area, and you only pay for the lead if a customer calls or messages you directly through the ad. The cost of leads varies by target area.
Get Started Here – Google will even assist you through the Google Screened setup and process.
Google Screened Agents Show up at the top of Google Search above ads and search results (see example below)
Step 3 - Google AdWords - Pay Per Click Sponsored Advertising - Focused on Search Terms
Create an AdWords Campaign to drive traffic to your website
- Pay per click advertising is most effective when you advertise on Google Keyword phrases that people use to search for real estate.
- Utilize Google’s Keyword Planner Tool to find keywords within in your niche/target area and to estimate costs.
- Ad campaigns can be geographically targeted locally and nationally. Want to have your ad shown to people up North during winter?… advertise about homes in a warmer climate. This is possible with Google Adwords.
- Setup a daily/monthly Ad campaign budget.
- Pay per click advertising can be a quick way to drive traffic to your a new website.
- To learn more about Pay per click advertising and if it right for you, please read Google’s FAQs regarding Pay Per Click advertising.
We can do your Google Keyword / Keyphrase Research (words people enter in their Google Search)
- Provide Top 50 Keyword Phrases in your target area
- Estimated Monthly Search volume on search terms provided
- We can provide search phrases that have low competition and cost less to advertise on (in Google AdWords).
- Estimated cost per click for keywords/keyphrases
- Keyword phrases provided can be used to improve your website content (help with organic website traffic)
Cost - $75 for the Top 50 Keyword Phrases in your Target Area
Step 4 - Optimize Your Website's Content for Search Engines
How do you know what is working and want needs improvement?
- Your website might have good content but does it use terms people use when searching Google?
- Do all of the photos on your website have ALT text?
- Do you have Google Analytics installed on your website?
- Have you submitted Sitemaps to Search Engines?
- Is your website optimized for Mobile?
PROTech Search Engine Optimization Package - Monthly Reports & Analysis
- SEO Site Audit for your Website
- SEO Ranking vs your competitor's website(s)
- Monthly Google Analytics Report that includes what search terms people used to find your website and analysis of website traffic (month to month)
- Additional keyword phrases provided on search terms that are bringing traffic. (Can be used to improve Adwords Ads and used in your website content)
- Monthly 1 Hour Zoom Call Consultation to discuss results and suggest / implement improvements
Cost - $75 per Month Recurring (3 Months Minimum)
Step 4 - Content is King to get organic traffic from Google
City/Community-based webpages is essential to rank on Google for Real Estate
Content that answers the question of “why” someone whats to live in the area you are targeting helps you sell them on living there.
Important information to include:
Home Values
School Information
Gyms & Outdoor Trails
Nightlife & Entertainment
Available homes for sale (listings)
The content should focus on both buyer and seller audiences. For sellers, there should be a callout for “What’s my home worth”.
And anything else that is relevant to your target audience.
Showcase IDX’s Blueprint for building Community-based webpages:
Click here to read the their guide on creating Community Pages for Real Estate
This guide is a great blueprint on writing the content. You may want to hire a content writer to write the content. They can use this as a guide to create effective content that can bring you organic traffic.
It takes time, research and content focused on your target area to drive potential leads to your website.
Cost - $199 per page
Call 727-216-3033 today to discuss our SEO Services
